Exclude bots and spiders. You can also go through Search Console and submit it manually there. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Broad-to-narrow organization. How to Use OSE. Although the perfect time is between 10 a. STAT SERP tracking and analytics for enterprise SEO experts. The rebrand from SEOmoz to Moz. Integrate content that can enhance the user experience. First, ensure that SF is set to “Spider” mode. Keywords remain important to your content and link strategies. Link Explorer is over 20x larger and 30x fresher than our legacy link index. Moz Links API Power your SEO with our index of over 44 trillion links. A Request: Curiously, prior to the release of this post and our research publicly, there have been a number of negative remarks and criticisms from several folks in the search community suggesting that LDA (or topic modeling in general) is definitively not used by the search engines. In 2016, the 0–25% budget range increased from 27% to 53%. 32e -0. In my 28 years on this planet, I've come to accept two things as fact: The sun rises every morning. Overall, we measured an estimated 12% drop in traffic for all affected pages after losing featured snippets (95% confidence level). David co-founded GetListed. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Type 2 decisions are like walking through a door — if you don't like the decision, you can always go back. K. Because SEO is our lifeblood. We'll start with the simple, and move to the more advanced. 8. More referrer data. 1. The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. Over time, these distinctions have become little more than caricatures, cartoon villains and heroes that only exist in our individual imaginations, usually embellished to suit our marketing agendas. txt commands in the “Edit custom instruction of robots. g. Show your manager (s) how much a drop in link count affected your rankings and ask for the resources it’ll take to replace them. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Guy Kawasaki and George Takei on Facebook. Additionally, according to Wikipedia, the . It's no secret. Keep in mind that that is only tracking clicks that happen on the actual post. Spam Score is a proprietary Moz metric that looks at a bunch of on-page factors, and those have been incorporated into the new metric, which makes it much more reliable. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. This chart is representative of the most common trend across Moz Top 10 subject lines: piquing a reader's curiosity and personalizing the subject line by using the word "you" are winning tactics with this audience. A couple of of the supreme content material on the Moz Blog occurs in the comments beneath the posts. 1. There's a bunch of tools, like Sitebulb, Moz Pro, and Screaming Frog, that can allow you to analyze your technical SEO issues involved. If so, the client can join up. Say you're in travel and vacations, and you look. Rand inspires me to do great content marketing, get better at building community, and be better to my customers. 2 provided details of software used. I also highly recommend skimming through SEO Alltop, as it lets me quickly review anything from the longer tail of. Don’t settle for average CTRs. Identify target keywords to create new - and improve existing - content. That includes connecting promotional to informational and showing related visuals and text on promotional pages. Welcome back to Whiteboard Friday! First up in our fall season, Will Critchlow shows you how, much like the NBA, SEO is undergoing an analytic revolution — and how you can make the most of it. The more matches you have, the more likely your ad will show on a voice search that includes words like “a” and “me” and “for. About David Mihm —. Take those numbers and, based on the number of conversions, you can calculate their estimated revenue. The field moves fast, so even without other responsibilities, keeping up with campaigns on a daily basis and all the developments in the technology and market environment is very demanding. What is Moz Pro? MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. 5. As a Moz community member, you can: Attend our in-person events; Access all of our exclusive SEO content and resources; Exclusive entry to Moz Lab, where you can try out. Confirm which columns you’d like to include in the report. Dive in and ask questions, answer questions, or set up a get-together during the event. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. ”. It will convert to a full link with the text as your proper link text. This past week has been a particularly frustrating one for me, and I felt compelled to share more about the behind-the-scenes operations. 5 established how they went about obtaining the link for the website. 5. It’s rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U. Will having pages start render faster help my rankings? "Start render time" is different from "onload time". A technical marketer can review their efforts and find and prioritize opportunities for improvement. This is especially important when it comes to B2B businesses as you have individuals from many different roles exploring your site, providing input and ultimately making critical decisions. It means more people are visiting your site and it sends important signals to Google that your page is relevant and awesome. Expand the “Search Engine Robots” dropdown. ) that represent entities, kinds of data, and/or content types. io. Moz. Essentially that's saying, "Hey, I better build some content if I want to target this keyword. Our advice, therefore, would be to ensure you, as a brand, have a robust digital marketing strategy with your brand at the core. SEO Ranking Factor #1 is Satisfaction. Click on the whiteboard image above to open. Looking at the ‘other’ anchor text distribution, the number of links for branded and URL anchors increase 5% and 7%, respectively. 3°). It's self-reinforcing. Step 5: Once in a list, KWE will tell you how many “related questions” (People Also Ask boxes) opportunities are within your list. Figure out your content tilt. Insights & discussions from an SEO community of 500,000+. Subject Line. All you do is go to Google and you type in "add URL to Google. Here’s an example of some SEO issues that fall into each of the above 4 categories: To help prioritize Not Urgent/Important issues for maximum effectiveness here at Moz, I’m scheduling time to address high-volume crawl errors. The author’s views are entirely their own (excluding an unlikely case of hypnosis) and may not reflect the views of Moz. Path 1: Leverage a megabrand. International SEO. Upload a 750x750 image. The good news: it's such a popular CMS that people have come up with fixes for just about every SEO obstacle in. My original idea was both to understand the most common issues the Moz Community discusses and asks for help with, and also to understand how the trends in our industry are reflected in Q&A. SEO and paid search are perfect examples. When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. Got a burning question?. Identify. Target informational queries and modify pages to push the user deeper into the funnel towards more transactional pages. This shift in demand might require an equal shift in your marketing strategy. This might seem like an obvious point to make, but before you do anything else, you need to decide exactly what you want marketing automation to help you achieve so you can plan your strategy accordingly. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. By May 7, it appeared that the dust had mostly settled. It sends good traffic, but not nearly as good as the thousands of long-tail keywords with more. To shape a community where every voice has a chance to be heard, where every person is valued, respected, and offered a safe place to thrive. com” “999-999-9999” “about” “review”. Here are some examples of the content we used:Launch and market the page. "Making your headline red will increase your conversion rate 30%. For this reason they appear more authoritative to users and experience higher click-thru rates. The next step in conversion rate optimization is to know your audience. It’s a dominant trend for EV charging stations to be located in the parking lots of busy public spaces, like shopping centers, railroad stations, and business parks. Indexing. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. 1. 75 Content Starters for Any Industry. Understand how to communicate with each other in a way that fits into each other’s processes. Here are some of the common questions our community has asked us about the SEO Essentials Certification during the development process. Pumpkin is showing you. According to eMarketer, $47. Important information architecture best practices. This is extremely hard, sometimes impossible to measure. We all know that social links are powerful and hear terms like social rank, authority of user and frequency of tweets. Step 1: Build the “Big List”. Here is a short list of “non-official curators” people and brands, who are indeed doing great social content curation: Avinash Kaushik and Mackenzie Folgerson on Google+. Key tips: Target transactional queries with pages optimized for the ideal conversion. Average crawl rate of 4 URLs/sec – I'm surprised we didn't get throttled more. You don't even have to wait for them to get good — just as they start to pick up. Happy Friday, Moz fans, and today's topic is going to be Google Discover. Syndicating Content. The series culminates in a final exam, and with a passing score, you’ll be awarded an official Moz Certificate and badge for your LinkedIn profile. Google’s Keyword Planner, perhaps the best available keyword tool available, is famous for not surfacing most long-tail keywords. First, start following and interacting with Twitter and Facebook groups to find folks attending MozCon. So it's SEO testing plus CRO testing together. Architecture and internal linking. Pro tip 1: Invite local press to your event to cover it. Google’s unpredictable, and changing that many pages can have a big up- or downside. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Impact on local. Experimenting on your own is always the best policy. Integrate content that can enhance the user experience. Using Moz’s ranking data on over 200,000 domains, combined with multiple SimilarWeb data points—including traffic, page views, bounce rate, time on site, and rank—the Search Ranking Factors study was able to measure how. Page A: /boots/all. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Define your goals. Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. If you monitor crawlbot traffic to your site, you may see an increase in traffic from Smartphone Googlebot, and the. Comfy shoes - you might be on your feet quite a bit in Seattle. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. Instead of simply posting a link to your latest blog posts and hoping for the best, add a summary of your important points. business listing searches in our Check. 1) Two or more landing pages on your website that are competing for the same keywords. 1. "Promotional" means product descriptions or anything else that "sells" an idea or makes a call to action to the visitor. This method requires programming skills and good understanding of web servers and the HTTP protocol. If long-form blog posts aren't your thing, I invite you to check out our Moz 2013 Year In Review Infographic extravaganza! Four Big Investments 1. Local businesses in competitive markets must master traditional SEO, and the free MozBar provides a wonderful introduction to the metrics you need to look at in analyzing the organic strengths and weaknesses of clients and competitors. We have big goals. There's a trend emerging with Mozscape , and it's a good one. At the suggestion of a few people in the Joomla community, I decided to site down and write a beginner's guide to optimizing a Joomla site for SEO. The Technical SEO Certification is a five-part series dedicated to technical SEO, combining video lessons with tasks and activities to allow for practical application of important concepts. And according to Econsultancy, even the most basic abandon and browse emails pull in over 31% higher transaction rates. Look, here's a personal example. We ask that everyone follow our community etiquette and be respectful of one another. RegEx (short for Regular Expressions) is a means of matching strings (essentially pieces of text). It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links. This step-by-step guide aims to help users with the link auditing process relying on own judgment, without blindly relying on automation. “BC Highway. 3. You won’t achieve that goal, but set your sights high. This puts the importance of mobile site speed into a greater perspective for SEOs hoping to capture this demographic through search. 4. 5. Start from the broader niche and then narrow it down. But you're going to have to tweak this. Perceived site latency: AKA the Critical Rendering Path. There are six parts, and they're laid out below as follows: Effects of increased/decreased volume on overall traffic. International SEO. All you do is add an exclamation mark at the start. business listing searches in our Check Listing tool. 307 are both very strong correlation scores in an environment as complex as organic search. Replace the dummy phone number with your actual one: “plus. Tip 8: SPEAK TO THE PERSON DOING THE WORK: Ask to speak to the actual digital marketing, social media, web developer, or SEO specialist that is going to do the work. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic…Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. Find the “Store View” you want to adjust and select “Edit”. OSE wasn’t cutting it and we’re thrilled to unleash this new tech. This checklist item asks you to determine whether the funnel steps towards conversion feel like the correct “next step” from the user’s standpoint. 0 and the announcement of 10-day rolling Panda. Let me first explain what I mean by one-time SEO. In this week's Whiteboard Friday, we will be talking about visualizing and measuring your marketing funnel. If their name is attached to the event, you might get more exposure and more link opportunities. org, which he sold to Moz in November 2012. 2, I had to stop selling SEO. Pay Attention to These SEO Trends in 2020 and Beyond. 26 between Domain Authority and rankings using the same statistical methods. Here are the results that we saw for that evaluation: This shows that Moz DA and PA are both better predictors of ranking position than the total link count. Because, in 2018, links still do matter, still are an important part of SEO. SERPs with 7 results were an anomaly prior to 8/13, with the system tracking a maximum of one (0. Example – A business in Australia: “We should expand into the UK. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. However, the key takeaway from this is experiment is to refrain from using unsolicited search traffic for ranking gains. The Definitive Guide to WordPress Security. AJ Kohn on Twitter. So, in reality, people could be calling you more, they could be clicking on your website more, lots of other things. As we all know Google and Bing have confirmed the effects of social links on search engine rankings. These results tend to make all but the most difficult client quite happy. Identify on-page opportunities to improve. Marketers screw everything up. Despite rumors to the contrary, asking for a reply or using email templates or sample letters is not the best path to ensuring your emails draw more than a yawn. Conclusion / The TL;DR bit. Document areas on the pages where you feel frustrated, confused, or not. We're super-thrilled to say that it's finally here: the MozCon 2015 Agenda. That's the median lifespan of a tweet. If the goal is to deliver emails that consistently get responses, your brand must first focus on being authentic, sincere, and empathetic, putting the needs of the person on the other. After the first few days of digging into the data, though, I started seeing that there was a problem: a sub-optimal Q&A structure is preventing a. For instance, it could be the case that, for the keyword "ankle boots", two of my pages are ranking at the same time: Page URL. Although not a traditional inbound link profile to analyse, Wikipedia's inbound links do highlight a number of interesting factors relating to natural links: Link authority is spread, but typically weighted towards the lower end of the scale, both for PA and DA, but particularly for PA. By doing so, you can safeguard your organic traffic while also safeguarding your entire website. A frequently asked question in the SEO world is whether or not branding plays a part in Google's ranking algorithm. Now put your answers for #2 and #3 together and figure out what your unique content angle will look like. GMB does not equal GA. Most of the gain in the branded links were keyword branded links. We'd been planning the rebrand from SEOmoz to Moz for about 18. Since the Wild West days of the late 1990s, SEOs have been grouped into two camps – the “black hats” and the “white hats”. Visual Search Optimization — Whiteboard Friday. On-page elements, link metrics, markup, HTTP status, optimization. All the directives we have worked with have applied equally to all robots. Enter your Email address, unique Display name (this will be displayed publicly in your Community Profile and your interactions in the community),. Example – A business in Germany: “We should translate our content to French. Your goal in this first phase of keyword research is to gather every keyword that your business would want to appear for. Organize your linking leads. I think Facebook is somewhere between 15% and 30% of the traffic that Google's driving. The truth is that, paradoxically, organic channels bring more traffic to SMM-focused blogs than to SEO-focused ones. Google provides us with a number of tools. "Promotional" means product descriptions or anything else that "sells" an idea or makes a call to action to the visitor. Click the “Add a Button” option in the Google Posts wizard. google. In the 3 years since, the Moz community has become not only one of my favorite learning platforms, but a home away from home, and the launching point for dozens of friendships. The first one is to exclude bots and spiders. 301 redirects result in around a 15% loss of PageRank. These strategies apply not only in the midst of our current. You can find inspiration from people who master the art of curation. Spam Score Incorporation. com’s largest issues (highlighted by Moz Pro) are meta noindex. I'm going to write a little bit more about some of the motivation for this. And it all starts with the core values that we live and breathe every day. All too often basic web analytics can mislead marketers which can lead. This means no matter how good your website is, or how compelling your offering, your customers will seek out other opinions. If you combine 4 of Google’s advanced operators (inanchor:, intitle:, intext: and allinurl:) into one query, it is possible to pinpoint pages that have the term in their backlinks, in their title, on the page, and in their URL. Google offers an excellent page speed tool that gives a list of recommendations based on its crawl of your site. All over the page. 57%. 5. With a return on investment (ROI) of 36:1, marketers consistently rate email as the top-performing channel. One, yes, you should fix broken links. And he did. Exact match domains have always been the source of a lot of contention among SEOs. Pay Attention to These SEO Trends in 2020 and Beyond. To hear more on this topic, and from our other amazing MozCon 2022 speakers, be sure to order the video bundle !Myth #1: If your citations don’t include your suite number, you should stop everything you're doing and fix this ASAP. The most current versions of the Moz Privacy Policy and Moz Community Etiquette are incorporated into this TOU by this reference, and supersede and replace all prior versions of the same. 1. This means that the graphs won't add up to 100 and it also tends to exaggerate the differences between the indexes. Moz Local Raise your local SEO visibility with complete local SEO management. Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz -What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. This has been further confirmed by SEOmoz and in particular Jen with the awesome case study - A Tweet's Effect on Rankings. So what I see lots of folks doing is they look at a search result or a set of search results in their industry. Some SEOs get so stuck on finding the right keywords, that they forget about the big picture. 88% of respondents read/used reviews to determine the quality of a local business; an overwhelming majority of respondents, 93%, said they checked reviews before dining or shopping. Featured snippets are organic results that Google visually enhances and places above organic position 1. To shape a community where every voice has a chance to be heard, where every person is valued, respected, and offered a safe place to thrive. That said, it's interesting that Moz email and social media subscribers who weren't Moz Blog readers felt motivated to take a survey entitled "Moz Blog Reader. You won’t achieve that goal, but set your sights high. Additional community member perks: Click Create an account. Anything that helps a page improve its onload time will improve that page's score. 4. org vocabulary is structured is with different “types” (Recipe, Product, Article, Person, Organization, etc. Do not use our site or tools to engage in personal attacks, defamation, harassment, spam,. Goodbye SEOmoz. After 12 months of terrific growth in the US, and a boatload of technical improvements and feature releases--especially for Enterprise customers--we released the Check Listing feature for a limited set of partner search engines and directories in the UK in April of this. Now that we know this, we can move on to some important IA best practices, generally speaking IA best practices that are also SEO best practices and that most of the time, 99. 1. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. Exclude bots and spiders. Document areas on the pages where you feel frustrated, confused, or not. As an SEO, you need to make sure that you understand the new demands on your product in the given market, and ensure any on-site changes are SEO-friendly. STAT SERP tracking and analytics for enterprise SEO experts. Now there are five important steps we're going to talk about today for how we can configure our Google Analytics account the most efficiently. Analyze your website’s current rankings and identify your strengths. 5. 328 and 0. Giving a positive experience before and after purchase, creating and fostering conversations around the brand, getting coverage. A flawed link audit can have detrimental. In today’s post on accessibility + SEO, we’re digging into on-page aspects that include formatting text, colors, links, and content that we can’t see see but machines can. Choose competitors that tend to target the same audience (s). Properly call your CSS files. It means more people are visiting your site and it sends important signals to Google that your page is relevant and awesome. Keyword Usage. There are three general ways to make log analysis easier in SEO or any other context: Do-it-yourself in Excel. The fluency bias or the fluency processing bias essentially suggests that things which are more easy for us to comprehend, which are more simple for us to digest, lots of good examples here. Since we're getting close to three years since those posts went live and the SEO world has changed considerably, some of us thought that it was about time to pull some new. However, most of these are intentional. category pages vs. The way that the Schema. de. We had several central questions going into this experiment, and hypotheses for how each one would come out. URL Inspection / Fetch & Render. Product Launch. One cool thing about this audit checklist is that you can perform it almost entirely 100% for free, or using free versions of SEO tools. Blogger outreach, PR commenting and relationship building with authority figures in relevant industries are amongst the most legitimate and. This checklist item asks you to determine whether the funnel steps towards conversion feel like the correct “next step” from the user’s standpoint. Internal Anchor Text. #1 - Linking Out Encourages Positive Participation & Contribution. So, again, return to looking at those metrics. The Robots Exclusion Protocol (REP) is a conglomerate of standards that regulate Web robot behavior and search engine indexing. g. S. About Ruth Burr Reedy —. Obtainability: Bots’ ability to access information and parse your content. Step 4: Prospecting. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. Gather different perspectives. Please keep your comments TAGFEE by following the community etiquette. Moz typically ranks #2-3 for "SEO". Compare SEO Products See which Moz SEO solution best meets your business needs. Engagement thins as volume grows. ”. Don’t settle for average CTRs. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Handling expired content can be an overwhelming experience for any SEO in charge of a dynamic website, whether it be an e-commerce, a classified (example: job search, real estate listings), or a seasonal/promotional (example: New York Fashion Week) site. One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U. Of that 500ms, a roundtrip network latency of no more than 100ms is recommended. Anything you can do to give your loyal commenters a feeling of community and importance will encourage more comments. Emotional content page titles. At the time, most SEO was a “secret” trade, and Rand transparently blogging about it did two things: 1) engaged community members who wanted to share and 2). In Baker’s example, he uses “arm reduction” and “arms reduction” as an example of two terms that are one letter. Definitely bigger than any of the secondary search engines. Competitive Link Research Tool (SEOmoz Pro Members only) Competitive Link Research Tool. It's someone else's network. Just give your list a name, provide a target URL (the page you want to track links to), and copy-and-paste in your list of prospects. We work with them to bring the best content and latest trends to the stage to help set you up for a year of. So these are what I would consider some of the potential measures of authoritative content. Properly call your CSS files. These help to target featured snippets. If you follow this and learn from this history, I think you'll do a much better job, generally speaking, of writing for SEO than a lot. We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach. Create a keyword model based on the sales funnel and semantic search. They cover various aspects of SEO, content marketing, and online marketing strategies. Gather different perspectives. All communication on the Moz sites should be appropriate for a professional community with people of many different backgrounds. Roger is a representation of our TAGFEE Code , with an emphasis on “fun. The first step to using Google Analytics to assess cross-browser compatibility is to take a look at the relative bounce rates of the different browsers your readers are using to view your website. Inside Moz HQ. The concept was this: If your page focused on a certain topic, search engines would discover keywords in important areas. Ask Your Community to Help Grow the Site. Target users that live in another part of the world. Otherwise, your relevance and your conversion get really hard. Most businesses start international expansion wanting to do one of two things: Target users that speak another language. 08% of their booking goal conversion, the same amount as their organic traffic. Third, prioritizing number one rankings over other traffic-driving SEO techniques. 3. Choose the test to run across those pages. More on this later. ”. As of this filming, both tools still exist. The most common issue we see when digging into these problems is the case of. Answer: All of the organic landing pages are the home page. One in particular to note that is different from the web is the Top Charts in an app store. Target the right section of the funnel. And he did. You took the time to write the piece, so get in there and stand by it!Moz Local Essential. The findings of a recent Fractl survey clearly align with each of these trends. Her knowledge and generosity has helped marketers for many years, and now it's our turn to return the favor. 1. Lessen the amount of CSS files (concatenate your CSS files into one file, noting that this becomes less important with HTTP/2) Minify your CSS (remove extra spaces, characters, comments, etc. The first step should be identifying what's causing this issue and to do that, you'll need a process. Type 1 decisions are not reversible, and you have to be very careful making them. Visualizing the Marketing Funnel. Because of our Beginner's Guide to SEO. Use your words. You want to find the keywords that you're on page one for that also have this answer box. We have big goals. While GTM is, obviously, a Google product, it’s hardly limited to just working with tags for other Google services like AdWords. Think outside the structure of your current site. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing (in 2009 and 2011 ), I'm excited to announce that SEOmoz has raised $18 million in venture capital from Foundry Group and Ignition Partners. The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. It just means that the mobile version of your website becomes the starting point for what Google includes in their index, and the baseline for how they determine rankings.